What Defines a Boutique Winery?

There is a seemingly endless array of adjectives that wineries use to describe--and okay, to market--themselves and their wares. Words like award-winning, artisanal, small-run, limited-production, hand-crafted and boutique come to mind quickly. They all have a real meaning at their core, but because we see them over and over and over again, that meaning, those definitions get watered down.

I think that just about every winery going calls themselves "award winning" and in most cases, there is some evidence of that. Almost any wine can get some sort of award if it's entered into enough competitions. In actuality, "award-winning wine" doesn't me a thing.

Looking online, boutique is defined as "A small business offering specialized products and services." That's pretty vague and falls short of defining boutique in the winery sense.

So what is the true definition of a Boutique Wine?
Boutique wines come from small wineries, that are specialized, that feature consistently high quality and that has high quality for the price.