is a seemingly endless array of adjectives that wineries use to
describe--and okay, to market--themselves and their wares. Words like
award-winning, artisanal, small-run, limited-production, hand-crafted
and boutique come to mind quickly. They all have a real meaning at
their core, but because we see them over and over and over again, that
meaning, those definitions get watered down.
I think that just about every winery going calls themselves "award
winning" and in most cases, there is some evidence of that. Almost any
wine can get some sort of award if it's entered into enough
competitions. In actuality, "award-winning wine" doesn't me a thing.
Looking online, boutique is defined as "A small business offering
specialized products and services." That's pretty vague and falls short
of defining boutique in the winery sense.
So what is the true definition of a Boutique Wine?
Boutique wines come from small wineries, that are specialized, that feature consistently high quality and that has high quality for the price.